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COMMUNICATIONS AND MARKETING COORDINATOR

POSITION OVERVIEW

Reporting directly to the Executive Director, the Marketing Coordinator is responsible for creating and implementing communications strategies to raise awareness and increase engagement with Square Root Academy’s social media profiles, events, and programs. This position will be responsible for collaborating with the executive, and programs team to develop marketing strategies for all of Square Root Academy’s external communication channels including  Instagram, Facebook, LinkedIn, Twitter, newsletters, press releases and the Square Root Academy website. They will also work closely with the executive team to support fundraising efforts. Additionally, they will act as the liaison for community outreach, and public inquiries.

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Compensation: $45,000-$50,000/yr  (D.O.E)

Commitment: 40 Hours/Week 

DUTIES & RESPONSIBILITIES

  • Research and develop strategies for marketing and communications campaigns to increase awareness of Square Root Academy 

  • Manage all social media channels, website, e-newsletter, blogs, articles etc

  • Maintain record of engagement and growth across social media platforms as defined by quarterly goals

  • Develop and maintain monthly social media calendar 

  • Ensure that Square Root Academy branding and voice is consistent across all mediums 

  • Manage and continuously update organizations press list 

  • Pitch media outlets for coverage of public statements, programming and events 

  • Coordinate marketing outreach for programs and events to partners, sites, and stakeholders in partnership with education and development team

  • Develop and maintain online events calendar 

  • Maintain records of all Square Root Academy visual assets including photos, videos, fliers, and branding assets 

  • Take photographs and videos of programs and events 

  • Research and implement new social media strategies and trends 

  • Collaborate closely with Director of Development to meet fundraising goals

  • Maintain website updates and create content for bi-weekly  e-newsletters

  • Coordinate digital presence for special campaigns and event marketing

  • Provide support for special events

  • Oversee Hootsuite

  • Other duties as assigned to meet the organizational goals

  • Develop and oversee marketing strategy for soliciting sponsorship and donation, bringing individuals and organizations from initial contact to tangible supporters by way of contribution. 

  • Vet media inquiries for Executive Director and other designated spokesperson

  • Design, implement, and manage 3rd party and passive fundraising efforts

MINIMUM QUALIFICATIONS

  • At least two years of applicable college coursework and/or marketing work experience

  • Excellent verbal and written communication

  • Strong attention to detail

  • Ability to work efficiently in loosely structured work environment

  • Ability to work both independently and cohesively in a team environment

  • Experience with project, schedule, and communications management

  • Proficiency with Microsoft and Google suites, and internet navigation and applications

  • Ability to ensure professionalism, integrity, consistency, and accuracy in information management and communications

  • Ability to multitask and prioritize appropriately

  • Valid California driver’s license

  • Strong personal ethics and alignment with Square Root Academy values

  • Understanding of nonprofit organizational structure

  • Background in business, marketing, or management preferred

  • Excellent research skills

  • Knowledge of wealth and education disparities in underserved communities

  • Able to strategize and lead new initiatives in a team environment

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